Tata Consultancy Services have announced the beginning of a new partnership with JLR. Under the “Race to Innovate” partnership, TCS will be seen as a title sponsor for the iconic British Racing team Jaguar Racing, which is rebranded as “Jaguar TCS Racing”. During this partnership tenure, TCS and Jaguar will create a dynamic platform driven by research and innovation while steering towards advanced concepts and electric vehicle (EV) technologies.
TCS will leverage its leadership in technology transformation and experience working with premier players in the EV value chain, to help Jaguar TCS Racing become a catalyst for electrification thus leaping towards a future of low carbon emissions and sustainable mobility. With this partnership, we will see the creative use of data and insights from the racetrack to shape the wider growth, development, and transformation of the entire EV ecosystem.
Jaguar returned to racing in October 2016, becoming the first premium manufacturer to enter the all-electric ABB FIA Formula E Championship street racing series. In its seventh season, Jaguar TCS Racing finished runners-up in the ABB FIA Formula E World Championship teams’ standings which by far has been the most successful in Jaguar TCS Racing’s Formula E history. Formula E provides a real-world test ground for Jaguar to become an all-electric luxury brand from 2025 onwards. Jaguar TCS Racing will deliver new sustainable technologies and set new benchmarks in quality in support of Jaguar Land Rover’s Reimagine strategy.
Jaguar returned to racing in October 2016, becoming the first premium manufacturer to enter the all-electric ABB FIA Formula E Championship street racing series. In its seventh season, Jaguar TCS Racing finished runners-up in the ABB FIA Formula E World Championship teams’ standings which by far has been the most successful in Jaguar TCS Racing’s Formula E history. Formula E provides a real-world test ground for Jaguar to become an all-electric luxury brand from 2025 onwards. Jaguar TCS Racing will deliver new sustainable technologies and set new benchmarks in quality in support of Jaguar Land Rover’s Reimagine strategy.
Jaguar TCS Racing’s goal is to ‘Reimagine Racing’ and together the team will test, develop, learn and collaborate, sharing insights across Jaguar Land Rover which will benefit future road car development. Specifically, learnings and technology transfer from Formula E will help ‘Reimagine” the Jaguar brand coinciding with the company’s commitment to the Gen3 era of Formula E. As an official manufacturer team in Formula E, Jaguar TCS Racing is designing all of the crucial components like the motor, transmission, powertrain, inverter, and rear suspension.
To keep costs under control, the carbon fiber chassis and batteries are kept as common components for all eleven teams, allowing the focus to be on developing electric vehicle powertrains that are efficient and lightweight hence improving the performance and range of future Jaguar Land Rover electric vehicles. The 2021/22 Formula E season is the second season of World Championship status as granted by the FIA – the sport’s governing body. It will be the fourth and final year for the teams to be racing with the futuristic Gen2 race cars. Teams have two race cars, one per driver, which will be used for the full race distance of 45 minutes plus 1 lap.
Beyond its all-electric concept, Formula E is unique in the world of motorsport for its choice of venues. The championship takes place on temporary street circuits in the center of the world’s major cities including Diriyah, Mexico City, Rome, Monaco, New York, London and ends in a double-header race weekend in Seoul.
Jaguar Land Rover
For the company’s Reimagine strategy, Formula E is a prominent priority for JLR. As a global platform for the EV ecosystem, Formula E is the only world championship to test and develop EV technologies in a competitive environment. These races prove to be the testbeds for innovation which give a race to road and road to race insights for shaping the electric future, something that JLR is very passionate about. Dedicated to benefiting society by changing the landscape of electric mobility and a sustainable environment, JLR and TCS are together passionate about this partnership.
With high-profile events like TCS New York City Marathon, TCS London Marathon, TCS Amsterdam Marathon, and more, TCS has added another feather on its cap with the addition of global sponsorship. The company has an astronomical track record of leveraging data and digital technology to customize and enrich the racing experience. With only about 85 days until the start of the new season, Jaguar TCS Racing is focused on refining the software tech to improve energy management making the car go faster with better efficiency.
Jaguar Land Rover and TCS are long-standing partners, collaborating on various fronts since 2012. The partnership has strengthened and evolved over time with joint initiatives and efforts made in areas such as connected product engineering and digital transformation. The two companies are on a shared journey to reimagine modern luxury built on the cornerstone of sustainability and unique customer experience – setting high benchmarks in terms of environmental, societal, and community impact.
-by AmaanAttar
0 Comments